Advertising and Social Media
One of the first questions that I get from a web savvy person when they see the stats for not just my blog, but the other sites I webmaster is why don’t you monetize it? The answer is quite loaded, since I do have google ads running on a couple of the sites and I have thought about putting more banners here and there. The short answer is because I don’t want this to become work. While I am totally open to the idea of using my web knowledge to make a company’s web presence more successful, taking the “Logtar” brand and making money with it might take some of the cool personal and social aspect away from it. I don’t have to answer to anyone and can post pretty much about anything I want.
That said, I believe that business using social media to reach their customers is one of the best thing that could have happened to advertisement in years. I have felt the advertisement world has been sick for quite some time. I was always annoyed by commercials where at the end I had no clue what the product was even if I could retell the commercial like I wrote the script. Unless they were going for full subliminal, I thought they were not doing a good job at all. Don’t even get me started with what I think of advertisement via blinking banners on the internet.
While Meesha is still very skeptical of the whole thing and pretty much feels like he is being attacked by all fronts from people trying to sell him stuff he does not want. I see the complete opposite. I see myself being closer to the product development and enhancement process than I ever have before. I feel empowered to not just #unfollow a shameless advertiser in twitter, but to support a company that is doing things right by talking about them. I do believe that social media finally earned its 2.0 with being the digital age word of mouth.
Being invited to the blogger/twitter preview of the AMC Mainstreet made me want to go again. It had nothing to do with me being given a free quesadilla or the ability to see a movie before its even on wide release, it had everything to do with the superior movite watching experience they offered. I am glad I gave AMC as a company a second chance because they had really lost me after a visit to the Fork and Screen.
Posting about something even in a negative manner still ranks the online presence higher. Being able to voice my opinion is powerful when you have an audience, and I feel that here in KC the local blogger/twitter group is raising the coolness level of this city. I have learned about more good places to visit in a short period of time than if I would have just visited the travel guide suggestions. I know some people like Meesha want to try everything for themselves first, but I don’t want to try a horrible place if someone else already had the bad experience. I have been told that I saved people a movie ticket with a movie review or at least made them wait until it became a rental.
I don’t think what social media is doing locally or even in a global scale is going to be easily manipulated. I don’t think a free sample makes you obligated to like something you would not already liked in the first place. At least from the places that have contacted me for a review yet, none have come with a “must talk positive about our product” rule, in fact most have wanted a very honest opinion in an effort to make their service of product better.