I remember when I was a kid and dreaded my Mom coming out to look for me to take me inside when I was playing with my friends. I know this did not happen just in Colombia, I know my friends here say the same thing. We had Atari and Nintendo, but we would play soccer as much as we could, run around playing tag or whatever new game we had come up with.
Watching TV this morning I heard a report saying that kids today get an average of 17 minutes of commercials a day, while the figure is not outrageous think of TV time.
It is not that parents are lazy, because I know plenty people that I know that spend plenty of times getting their kids from activity to activity. However, it seems that outside of organized sports kids are not getting much play time. We as a society have turned the TV as the nanny. Video games, movies and cartoons are training our little consumers of the future.
I thought of the topic of advertisement in video games as mute. Then today I realized how bombarded kids are today with it. Try to go to the grocery store this week and count how many Shreks and SpiderMans you see. Not only are we letting the TV raise our kids, we are letting it make them consumers before they even get a job.
The argument on this topic that makes me the saddest is the one that says we are not as safe as we used to be when we were kids. I think this is an empty argument because if anything we are safer. Just because the news reports more bad things happening it does not mean that we are less safe.
I don`t even know what the solution to this problem but I hope that kids get to go outside and play more. The is time for video games, movies and TV when they grow up.