Do you like to work outdoors? Do you like to enjoy nature and its beauty? Does your health permit you to sit in below freezing weather? Are you prone to frostbite?
I want to know how they get people to hold a sign for hours in freezing weather.
Recently a couple of stores are going out of business around my area. They are closing the ToysRUs in Midland and the Kmart in Saginaw. Both places have hired people to hold signs announcing their closing and the current discounts. As they get closer to finally selling everything they give bigger discounts. I am very uncomfortable with the idea of someone having to hold a sign for hours in the middle of winter, but from the marketing stand point it seems that we all look at the signs just because there is someone actually holding them up. They could just stick the signs in the ground and I am sure many people would just ignore them… but it seems that seeing another human in a precarious situation grabs our attention.
If you have never had to stand in a place for a long period of time you have no idea how difficult this can be. During college I worked at a movie theater. One day I was assigned to “rip tickets.” I worked at a very busy movie theater with 24 houses (screens). I had to stand there for over 4 hours straight without a break. My calves were burning so bad during the last hour that just shifting my weight from leg to leg was doing nothing to alleviate the pain. This was inside of a climate-controlled place; I cannot begin to imagine what it feels like to stand for extended periods of time holding a sign in the middle of winter.
I am sure that the people doing this are not getting paid more than minimum wage. I also know that they are probably glad to have a job. It still bothers me that I feel the attention we pay to the signs has a little bit of cruelty mixed into it. Should we still patronize the businesses that make people perform this almost inhumane task?